Tuesday, May 26, 2009

Newspaper and Publication Systems

I wrote out the newspaper systems for an effective publication and thought it might be useful to review:

1. CONTENT

a. Story Spreadsheet/ways to solicit and brainstorm new and edgy stories
b. Publisher approval/editorial committee
c. Soliciting feedback, suggestions, ideas from people outside the group

2. ORGANIZATION

a. Recruitment of writers, managers, sales and distributors
b. Organization/Management of work
c. Revenue/budget, sales, subscriptions
d. Story boards/Layout process/software/training of people who do layout

3. DISTRIBUTION

a. Distributors, social network
b. Maps/Distribution Points
c. Electronic distribution
d. Marketing of content/stories as well as publication itself

Labels: , , , ,

Outlining stories

Outlining Stories

When most people make a story outline, they make crap.

When we outline, we need to make gold.

A golden outline for a story:


1. Visual story structure

2. Major questions to answer

3. Overall theme/allusions

4. Action items/what are people supposed to do with this knowledge/what can they change about it

5. Quotes and interviews to conduct

6. Graphics and pictures relevant to the story and worth using

Labels: , , ,