2.
Goal setting
a -be ambitious
b -make them measurable
and quantifiable
c -words like "awareness"
and "education" are not real goals. Even if you're going
to do those things, make a goal for how many people you want to reach,
such as 10,000 people educated from an advertisement, or 5,000 people
reached through a literature drop.
6.
Recruitment
a- always recruit
b- never rely on
emails, always use the phone
c- get people invested
right away
d- have an introductory
educational meeting to explain the vision
e- attract people
by selling action and results
f- appeal both to
their self-interest and to their idealism
g- how to use tables
h- include new blood socially at once, make
sure everyone strives to make them feel included – icebreakers are
good for this - use the "one interesting unique fact about yourself"
i- there’s no magic number, if you only recruit
one man, use him as best you can.
j- the best people
are people who want to be trained
8.
Find the self-interest
a -don’t fight it,
find it
b -people will do things without regard to
their self-interest but will rarely do things that willingly go against
their self-interest, thus it is wise to find, clarify and assert that
interest to enable people to make the most right choices.
c -Activists
1 -meet other
like-minded people
2 -learn skills
3 -take action
4 -fun
5 -indulge their
contrarian spirit
6 -notoriety
d -Donors
1 -stories
2 -they have committed a personal wrong they
are seeking to absolve themselves of, and their involvement helps
alleviate that guilt and burden
3 -right wrongs
in general
4 -Action without
work, just a check
5 -involvement
6 -glory/prestige/ego
7 -Joe Martin’s story about the sanctity
of Thanksgiving dinner
e -Supporters
1 -affirmative
action: their kids get treated equally
2 -lower taxes:
obvious
3 -educational
reform: kids and grandkids get more choices
4 -against minimum
wage: businesses get to hire more labor
5 -against death
tax: get to leave family business to kids
9.
Lists
a -some people don’t
like lists, think it’s sketchy
b -lists collect
all data in one place
c -lists/data to track: activists, donors,
audience – track prospect and active
d -make it easy
to update
e -find ways to
use the data, so it doesn’t seem futile
f -keeps your group
organized
g -track meetings
and events
h -companies can
sometimes provide the backend
i -lists can be
bought/rented/sold from vendors
j -useful to other
groups
k -make a system of contact/persuasion for
your audience, find ways to turn them into donors and activists
10.
Assess actual skills
a -people think they know everything, esp.
about relationships, financial success and politics
b -people don’t know what they don’t know
c -their actual talents are often buried
under false humility, real humility, atrophy and apathy
d -people are often not enthusiastic about
the skill they really have: they want to be a photographer but they’re
great at design and layout
e -let people explore their passion but regularly
use their talents
f -all talents and skills can be improved
upon, and ought to always be taught to one another
11.
Wetmore rule of committee death
a -not all decisions are objective, ones
like style, names and other decisions are entirely subjective, so
to come to a consensus don’t involve extra people in that process
b -one person to
make a major decision will take 2 hours, 2 people will take 4 hours,
3 people will take 8 hours, 4 people will take 16 hours and 5 or more
people will never come to agreement. Never involve more than two
people in your major subjective decisions, including you.
c -if you positively
must involve others, then give them a simple yes/no vote. Be sure
to rig that vote.
d -most people don’t want to decide, they
want to be told.
12.
Publications
a -every organization should do a publication
and none should do a newsletter
b -only difference
between a newsletter and a publication is that the intended audience
for your newsletter are your current supporters. A publication appeals
to everyone.
c -use an 11x17 broadsheet, publish often
d -use your broadsheet to recruit and use
it as a piece of collateral at tables
e -report the successes and failures of your
group
f -name as many people in your intended audience
within your publication as possible for it guarantees their readership
g -keep every story under 250 words
h -use lots of pics and graphs
i -keep the writing very simple
j -be controversial in every issue
k -never do a blog, for it always becomes
straight commentary and people want facts more than opinion
14.
Always train and critique
a -every skill needs
practice and more practice
b -most never realize which skills they’re
good at and what they’re objectively deficient at
c -all skills are teachable
d -those who resist teaching, training and
critiquing quickly prove themselves useless; get people dedicated
right away, fully invested
e -try to get people to enjoy self-improvement
on skills
f -schedule regular training opportunities,
encourage people to go very strongly
g -outside training/trainers will always
be taken more seriously
h -always make people take notes
i -story of Jim
16.
Always take action
a -most will demand so much research, reflection
and prayer that they’ll never take action.
b -people rationalize their cowardice through
their demands of prudence
c -action leads to more action!
d -imperfect action can still have a perfect
result
e -the hardest thing is just starting
f -have a plan, but make it very generalized
g -some activists will be so anti-establishment
that they abhor plans – usually these people are such a mess and such
a total pain to deal with that you have to handle them differently
and get them focused only on the action, and resist giving them leadership
roles until they’re better trained – also, don’t become this person
17.
Movements vs. Organizations
a -movements build
and develop action
b -movements aren’t as concerned with one
project but with overall progress toward a larger goal
c -frees a purpose’s
dependence on one organization
d -many people think the number of organizations
are a problem, when in fact it’s due to organization’s lack of focus
on results and effective goals that is the problem
e -the best organizations
have clear measurable results that they report publicly. A movement
is simply a collection of like-minded organizations.
f -every organization ought to have formal
or informal members/activists and ought to constantly train, develop
and motivate those activists
g -never have membership elections or control,
but serve as a resource to existing members
18.
Always push the envelope
a -excite your people
b -keep them on
the philosophical edge
c -move even your
hardcore people a little further
d -remember that moving people doesn’t involve
epiphanies, it involves little moments and nuggets of wisdom that
they themselves later allow to bloom within themselves
e -push it in word, deed and goals
20.
Always push your people into electoral politics
a -most are getting
pressured not to enter
b -can yield real
power and control
c -even if they
go bad, it’s just one man
d -easiest to pressure
friends
e -exercises your
political power
f -sends a message
g -run for every
office, fill every spot and challenge every race
h -challenge your
own people from the right
i -everything tells
them they shouldn’t
j -good people are
in high demand
k -no substitute
for experience
l -forces your issues
into the spotlight
m -builds leaders
n -no better test
and measure of an organization
o -builds camaraderie
21.
Extending your brand
a –Understand and
truly internalize your mission – what is it in its essence?
b –Find ways to
get other people to think about your group. Example: take a local
newspaper and find ways to connect with the pro-life message.
c –get attention and get noticed
d –try and expand the way people think about you – you want to be
more than just “anti-abortion” – surprise them.
e –never compromise your core principles – simply find other ways
to advance those principles, surprising and creative ways to do so.
1.
Tomb of the Unborn
2. Secure corporate donors for a local pregnancy center
-banks are an easy target for this
3. Regulate a business out of business
-find things that support the culture of
death: strip clubs, adult bookstores, be creative
-small regulations can cause a world of headache
-make them move
4.
Move the local sex-ed contracts away from Planned Parenthood
5. Make a list of
1000 local moderate voters in your area. Publish a broadsheet 2-3x
a year specifically to them, with local angles in your coverage. ($250/issue
at kinko’s)
-start with the intellectual basis that moderates
exist on
-build up the institution of motherhood
-keep it extremely positive
-cover local people, make it a way to meet other people in the area
6.
Publish a detailed guide as to the kind of sex-ed students are receiving
in their schools, and how they’re being led into having abortions
7. If there’s a nearby college, find a way to get a pro-life group started
– start with friends, alumni and friendly staff who can point you to
the right students
8. Make a list of
demands, post it on your website. Work to reach the individual demands.